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With three rooms of sights and sounds, Jet (nominated for "Best Video System" and "Best Club") offers its bottle-buyers nothing if not variety. Your experience is shaped and molded not only as per your specific requests (standard VIP treatment), but also by which of the nearly 50 tables you're seated at. You could be posted along the wall in the house room, inches away from the dance floor, or behind the DJ booth in main room, watching as a name jock like Tiesto whips the club into an ecstatic frenzy. And if none of the more than 100 bottles on the menu appeal to your taste buds, you can specially request off-the-menu items such as Jerbaoms champagne. -KC |

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The pride of New Jersey nightlife is Borgata's Vegas-styled lounge mur.mur, and the pride of mur.mur is her bottle service. The long and lean, 8,300-square-foot room holds just 25 tables, serviced by 12 waitresses and 20 bus boys. Each flanks the central dancefloor, offering unspoiled views and vibe from the single-room venue's heart. And if bottle service patrons don't care to join the throng on the floor, they can cut a rug right there, on their table (it was custom-designed to handle stilettos). -KLM |
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In 2007, Privé management instituted a policy it dubbed "championing." The idea? "To make sure that every employee understands the significance of each of their individual efforts on our guests' experience, and to 'champion' them to take pride in their work." The tactic brings last year's "Best Lounge" winner closer to its goal of total enslavement to the almighty bottle patron. The diminutive Opium Group venue, inside flagship venue Opium Garden, is one of South Beach's oldest, but it still attracted A-listers like Kanye West, Matt Damon and Paris Hilton this year. -KLM |
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There are two ways to experience "Best Superclub" nominee Pure: doing battle with the roiling masses yourself, or paying someone else to do it for you. For the Caesars Palace venue's VIP clientele, this one's a no-brainer. With more than 100 tables spread out over 40,000 square-feet of space (the cabanas on the outdoor patio being the most coveted) and close to 50 bottles on the menu, the options aplenty alone of Pure's bottle-service program is enough to garner it accolades. But that's just the ice in the glass, as cutting past the riot at the door and being assigned your own security guard for the duration of your visit guarantees you won't have to deal with the crush of party-mad humanity, unless, of course, you want to. -KC |
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From the moment you scoot past the line, Tao's team makes you, dear bottle-buyer, feel as if you're the only one in the 42,000-square-foot entertainment complex. A lot of this is due to the intensive training its gorgeous cocktailers receive, an immersion process that includes lessons in all of the former "Best Club" nominee's alcoholic offerings, from champagne to sake. With a trio of staff assigned to you for the duration of your stay, the VIP-ers' every want and need is catered to with care and precision. Need a stick of gum? Done. Want a cigarette? Got it. Ordering a bottle of Cristal? How about putting on an attention-drawing show with sparklers and a train of beauties when serving that to you? Anything else? Just say the word. -KC |