A/V Las Vegas, Steven Lockwood
Promoter Steven Lockwood’s ever-popular A/V party has a new home at super-hot JET. With an open space and fifteen 50-inch plasma screens strategically placed throughout, VJ Roonie G – “Best Resident VJ” winner last year, and a nominee again this year – commands the high energy crowd using his pop-infused audio-visual display. Nowhere else does future-forward technology so directly result in good old-fashioned partying. High profile events, like Cirque Du Soleil’s release party for their Beatles “LOVE” CD, attract a high volume of locals, celebrities and elite who jitter to the visual bits. –DS
www.jetlv.com

Asseteria New York, Rob Promotions
What can we say about the Ass that hasn’t been said before? This weekly Sunday blow-out and two-time “Best Party” winner is still going strong, whipping theme events out of its super-sized, portable, fog-spewing butt cut-out; featuring rotund go-go girls and boys who can work Show nightclub’s strategically placed poles; enlisting international DJs like Superchumbo and Behrouz, who snap photos of the madness from the booth, as if they’ve never seen freaks in a club before. Creator Rob Fernandez promises that “Asseteria: The Compilation” will be conquering record stores near you in ’07. And after that, the world. –KLM
www.asseteria.com

Misshapes, New York
Young DJ collective Greg.k, Leigh Lezark and Geordon Nicol comprise the MisShapes, party promoters whose weekly Saturday night shindig attracts a bevy of hipsters, ironists, fashionistas and celebs to get a groove on at Don Hills. Late last year, the two-year-old, press-favorite bash had its finest moment: Madonna showed up to collect cool kid points, and to spin songs off her new album alongside resident DJ Junior Sanchez. Flowers of the Killers, Hillary Duff and Kelly Osbourne have also guest DJ-ed. There’s no other party out there with a brand strong enough to sop up Madge herself. Rock on. –DS
www.misshapes.com

Mixed Elements, San Francisco
Given their solid business credentials outside the nightclub world, Trevor Hewitt and Brendon Coen have certainly proved to the San Francisco massives that they know the meaning of hard work. But ever since 2001, they’ve been helping smartly dressed and well-heeled professionals play hard in a fun and accepting atmosphere, where both the crowd and DJs- ranging from Josh Wink and Mark Farina - feel compelled to let loose. Musically, ME’s mixture of high-end house, trance and hip-hop have helped Hewitt and Coen expand the brand into a record label and a marketing/travel agency, but the party is always the first thing people fall in love with. –JH
www.mixedelements.com

We Rock Hip-Hop Miami, Empire Events
Time to bling yourself out and dress up in your finest ghetto fab, because Empire Events’ We Rock Hip Hop is representin’ on Fridays at Miami Beach’s Mansion, and very few party promoters know how to serve up the jet-setting hip hop lifestyle better, baby. Resident DJs Mr. Mauricio, Irie and Juan Mejia k warm up the crowd while guest hosts like Wilmer Valderrama and David Navarro and performers like Ludacris and Scott Storch keep a well-dressed and gorgeous clientele feeling special. Small wonder, then, that this club keeps outshining the competition in the glutted South Beach market. –JH
www.empireevents.com